An afternoon of tea, cakes and sustainability with Kate Hudson & HappyxNature

An afternoon of tea, cakes and sustainability with Kate Hudson & HappyxNature

When a Hollywood superstar invites you to an intimate afternoon tea to discuss sustainable fashion, you don’t just accept. You also jump up and down with joy, try on 3 different outfits before you settle on a mix of them all and turn up 20 minutes early…

Kate Hudson is not just the daughter of Hollywood icon Goldie Hawn (Death becomes her is still on my top 10 most-watched films in my life), she is not just an accomplished actress in her own right (Almost famous anyone?), a mom to 3(!) kids and a fashion mogul with her very own business empire (ever heard of Fabletics…?)

…she is also really funny, smart,  totally lovely and actually care about sustainability.

I know I’m not meant to be surprised that someone is nice. But I find that certain kinds of people can get away with a bit more than others because they are famous. And when we were told that Kate was running late because she was finishing up her champagne and oysters downstairs in one of Selfridge’s swanky restaurants. I jumped to the conclusion that she probably was going to be one of them.

An afternoon of tea, cakes and sustainability with Kate Hudson & HappyxNature

As soon as she walked in (wearing that amazing green 80-s style dress from the collection) with a personality big enough to fill up a room and the biggest smile on her face. I knew I had been too quick to judge. She was more than nice, she was generous. At one point she even jokingly sang to us.

But most importantly she had a lot of time for sustainability and passionately shared all the reasons for creating her new brand HappyxNature.

She spoke about how she wanted to make a brand that was available to younger environmentally conscious girls. The challenges of not outpricing her target group. Sustainable fabrics, recycled plastic bottles and why they have no paper tags on the garments.

An afternoon of tea, cakes and sustainability with Kate Hudson & HappyxNature

After a couple of hours drinking ice tea and eating cakes together, we all got to pick our favorite item to take home. I chose this gorgeous maxi dress with a lace detail at the neck. Made out of recycled plastic bottles. Pretty cool right?

It has a belt, that I can choose to wear in the waist. Or just let the dress do its own thing and go for a more floaty, loose silhouette.

HappyxNature has so far only been available in the states but has just been released at Selfridges here in London. Who actually stocks quite a few sustainable brands these days.

The collection has a strong influence from the 70s with a focus on earthy tones and big floral prints. The style is boho with a lot of ruffles, pretty sleeves, and neckties.

Thank you HappyXNature and Kate Hudson for having us. It was a massive treat and I think this is going to be a big hit over here in the UK. 

When a Hollywood superstar invites you to afternoon tea to talk sustainable fashion, you don't just accept. You jump up and down with joy. HappyxNature

It’s so nice to see more and more brands caring about the environment and actually changing the ways they produce, ship, package and sell their clothes. It’s really important that we as consumers encourage and applaud this. No brand will be 100% but every step in the right direction is a good one.  

You can find my HappyxNature maxi dress and a few of my favorites below (affiliate links).

 

Mindful Monday 2nd September

Mindful Monday 2nd September - I'm very lucky to have such a nice balance in my life and I'm trying to enjoy it to the max. This is my luxury, dream, lesson, and inspiration this week;

Hello lovely people! How are you this Monday?

I was solo-parenting this weekend. Luckily Ace is such a good little boy that it doesn’t really matter. He is chatting away and coming up with the cutest stuff. The other day his cuteness made us get on the train only to walk back to where we came from. He is obsessed with “chuu chuu” and the happiness on his little face made it worth the trek.

This week is a nice little in-between, my schedule is on point. I’m in the office for 2 days, work on my own stuff most of Wednesday and a few hours on Friday and the rest of the time I’m with my little man. I know I’m very lucky to get to have such a nice balance in my life and I’m trying to enjoy it to the max.

This is my luxury, dream, lesson, and inspiration this week;

My mantra this week  – “Gratitude helps us see what is there instead of what isn’t”. Sometimes we need to be reminded of all the things we already have, the wins we won and the things we have to be grateful for in life. The more we practice gratitude, the happier we will be.

My affirmation this week – “The journey is what becomes my life”. We can be so focused on end goals that we forget that the journey there actually is what really matters. Don’t live then, live now. (But obviously, still set and pursue your goals! it’s all about balance)

My goal this week – My goal this week is to order 3 books I really want to read and start creating time in my life to actually read them. No more Netflix on the nights I don’t have work to do. A book will give me so much more than a tv show.

My dream of the week  – I dream of a big house with a big library. I have so many beautiful books in boxes in the basement. They are like dear friends I don’t get to see often enough. I love re-reading old favorites. I would start collecting first editions and make sure to have all of them as paperbacks. I love the smell of a book, don’t you?

My focus this week  – My focus this week is breathing. I’m a slightly anxious and stressy person who always does a million things at 100 miles an hour. And sometimes I kind of forget to breathe. But I have recently started to create little pockets of calm in my day and just take a few deep breaths. It’s making a world of difference to my stress levels.

The event of the week – On Wednesday my Q&A on sustainable fashion on the LikeToKnow.it Instagram stories will go live. I’m very happy with how the filming went and I brought some gorgeous pieces with me. You seriously can’t miss it, I’m sharing all my best advice on how to shop and style sustainably.

My lesson from last week – I need to network more. For many years I have focused a bit too much on creating content, leaving very little time to actually get out there and meet people in my business. I thrive in social situations and I really enjoy meeting new people.

My little luxury this week – Garth will stay in with Ace Thursday night and I will head to a launch for a new fashion brand. I very rarely get out in the evening these days and I’m really looking forward to chatting with friends, have a drink and enjoy myself a bit.

My inspiration this week  –Since this Mindful Monday is a bit more …well, mindful than they have been in the recent weeks, it’s only fitting that I recommend a really great article on how to sleep well.

What is your luxury, dream, lesson, and inspiration this week?

Photo – Ida Zander. You can find the details of my outfit on my LikeToKnow.it account here.   My earrings are a gift by Caroline Svedbom.

 

Now is the time to set your new goals for autumn (I will show you how)!

Now is the time to set your new goals for autumn (I will tell you how)!

Hi guys, it’s the last day of August and we are officially taking a big step into autumn tomorrow. Are you ready?

It’s hard to let go of a long lazy summer. I love how we all dial down on work and just enjoy. It’s such a gorgeous time of year and it’s great not to have to feel bad about doing a little bit less and having a bit more fun. Because everyone is doing it and we need to get to chill out for a while to stay sane.

It’s great both for motivation and creativity to have a break now and then. That’s why it makes me happy seeing influencers taking time off social media for a few days here and there. It’s meant to be fun and it won’t be if there is this constant pressure to deliver.

It’s about being kind to you and allow yourself to be less productive for a while. When you get to step out of your little bubble, you zoom out on your own situation and all of a sudden you can see things more objectively and with a clearer head. This is why most great decisions happen in either the beginning of the year or right about now.

It’s all kind of exciting when you think about it. All that extra energy just bubbling under the surface and ready to go.

The trick is to harness this energy and to use it in the best possible way. And to do this we have to be smart.

If we go right back to what we dropped before the break, we will get stuck in the same old details and routines again. Nothing will change and even though we feel a bit more creative for a while. Within a few weeks, it will all be back to what it was before.

This is why it’s so incredibly important to SET GOALS.

Goals are tricky things. Because they depend solely on your mindset at the time. If you are in a good frame of mind, you will set big, but attainable goals. If you, on the other hand, are feeling a bit drained, weighed down and tired of it all. Chances are that your goals will reflect that.

So now, my friends, is the time to set those really big, amazing, scary, life-changing goals you have had in the back of your mind for a long time. It’s time to put your phone on silent, fetch your bullet journal, make a nice cup of tea and put pen to paper.

And if you haven’t done it before, don’t worry. I will guide you.

Summer is over and autumn is here. We had time to relax and zone out. Now is the time you should be setting goals. How and why? I will tell you...

The first rule of setting goals is;

THEY HAVE TO BE SCARY!

If a goal isn’t making you feel like you are overreaching. Then it’s not a particularly good goal. Sure, there are a few instances when moderation is better, like when it comes to the gym and weight-loss goals or other similar areas where you need to take it slow for it to be healthy.

But when it comes to business and career goals. They should be so big that you would be ashamed of showing them to anyone. And you don’t have to until you reached them and everyone can see for themselves that is.

The second rule of setting goals is;

THEY HAVE TO HAVE A TIME LIMIT!

A goal without a deadline is just a dream. If you are not putting any time pressure on it, it won’t happen. We are too good at procrastinating.

Twice a year I sit down and make a list of goals for 1 month, 3 months, 6 months, 1 year, 3 years and 5 years. Chances are most of them are progressions. So it’s not loads of goals, more stages. If it feels a bit overwhelming, start by doing up to a year.

Try to be realistic when setting your deadlines. You ofter overestimate what you can do in a month but underestimate what you can do in a year. Keep this in mind and try to find a good balance.

The third rule of setting goals is;

THEY HAVE TO COME WITH A PLAN!

Ok, so you got your goal and a deadline for reaching it. How do you get there? What are the first steps? This can sometimes feel like a massive task. Like, how do you even take the first step towards something massive?

I’m going to teach you an amazing trick for this.

You don’t. You don’t start planning your first step. You actually start at the end. What is the step that has to happen right before you reach your goal? That is usually easier to visualize. And after that, you do the same again. What is the step before that step? Eventually, you will get to a point where you think, “well, I can do this tomorrow”.

Et voila you have your plan! This setting goals thing isn’t all that hard after all is it?

The last rule of setting goals is;

YOU HAVE TO START TODAY!

Let’s say you have 3 goals you want to reach. Make sure to do 3 things straight away that will get you closer to these goals. Only small things. Even if it’s just looking someone up on LinkedIn, googling a “how-to”, buying a book or asking a friend for advice. Do it first thing in the morning and then you are done for the day.

If you dedicate the first 20 minutes of your work-day to doing 3 small things towards your 3 goals every day. I promise you will reach them even faster than you planned. We always underestimate what power small actions have.

Another brilliant side effect is that every day you think about your goal you automatically visualize and normalize the goal in your head. Soon you are going to find that the goal isn’t scary at all anymore. It’s a reality and you can even see another bigger goal after this one.

That my friends is the magic of setting goals. It’s a process that has to happen for you to get somewhere with anything you do. The better you are at setting goals, the better you will do in life.

I’m going to sit down and set my next goals right now. I’m boiling the kettles as we speak. Are you in?

Photo – Rosalind Alcazar . Location – Minnow Clapham Common. My dress is gifted by Ghost London .

 

My 7 key investment pieces this autumn

It’s the end of August and I’m beginning to get excited.

I know it’s early and I do absolutely love the summer. I’m a hot weather girl at heart and really thrive in the sun. But I also really enjoy the change of the season and a new temperature that comes with it. Mainly because it means I get to wear something different.

Summer styling is easy. Pretty dresses, floaty fabric, jeans shorts, slouchy linen…a tan! Everyone looks good in the summer.

Autumn dressing is a completely different thing. Because all of a sudden we throw colder weather, layering, more accessories and in general less tanned skin, in the mix.

It’s more of a challenge to dress for fall. This is why I always get a bit extra excited about fashion this time of year.

In the past, I would have gone on a massive shopping spree right about now. I would have bought loads of cute and cheap knitted jumpers, big scarves, cozy wooly hats and anything else the magazines told me was on-trend. All from the high street. Most to be worn a few times and then end up in some box in the basement.

These days I care less about what is out there and more about what is already in my closet.

I love switching my wardrobe up and to find new ways to layer and combine my clothes. The change of season forces me to look at each item with new eyes. How can I wear this dress now? What should I be pairing these trousers with to make the outfit work for colder weather? Are there any fun combinations I haven’t thought of yet?

I block out a morning in my calendar and do a big try-on session in front of the mirror. I bring out everything I love from my closet and try out new combinations. It’s the only way for me to know what I actually got in there and what I need to get.

After, I sit down with a cup of tea and make my seasonal wish-list. The items I would like to add that fills the holes and makes my wardrobe exciting again.

These are my 7 key investment pieces this autumn ;

1. A pair of high black boots with a midi/kitten heel

I will wear these boots with all my silk and satin dresses from the summer. It’s an easy and stylish way to make these items fall appropriate. I used to have a great pair, but I wore them to death. My poor cobbler had mended them 3 times already before they went in the bin… So there is a hole to fill (literally).

2. A silk or satin jumpsuit 

A jumpsuit in a jewel color is a great fun statement for autumn. Even though the fabric is the same as most of my dresses, the long sleeves and legs will make me look a bit more dressed. I love wearing floaty fabrics at the office and I want to keep on wearing them for as long as the weather permits. A great jumpsuit is such a badass option to a suit.

3. A white shirt with a twist

Everyone needs a white shirt or two in their wardrobe. Since I’m a sucker for details I love this “Mother of Pearl” shirt with little pearl buttons and pretty sleeves. It’s a nod to a traditional shirt, but much more enjoyable to wear.

4. A patterned blazer

Blazers can be really fun or really boring. I prefer the former. The shape is classic, so I can afford to have a play with the color or the pattern. I will probably go for stripes, dots or a checkered pattern. To make sure to future proof this purchase. You will see me wearing it over camis, dresses, polo necks, and even hoodies.

5. A long-sleeved midi silk dress 

Again, more fabric, but still similar to what I have been wearing all summer. This kind of dress is suitable for most occasions. Dinners out, a day in the office, events, parties, etc. If I layer a knitted jumper on top I will get a really interesting mix of materials and silhouettes.

6. A flattering camisole

To wear under blazers, jackets, and cardigans. And to tuck into jeans or midi-skirts to dress them up a bit. A great camisole is such a wardrobe hero and I actually don’t have one that I love yet. So this autumn, I’m going to find my perfect cami.

7. A wide belt

To clinch in the waist of blazers, jumpers, and dresses. I have my eye on this insanely beautiful Bottega Veneta belt, but it doesn’t make sense to spend that much money on a small piece of leather and some metal. So I think I will have to go second hand on this one. I bet there are loads of great wide vintage belts out there that are just as lovely as the BV one. Holler if you see one!

As you probably know by now, I only buy one item a month. So once I’m done with this list we will already be in the new year if I choose to get all my key investment pieces this autumn… So that is a bit tricky. I guess I will get what I find and love first.

In the last year, I have really learned to analyze how I feel about a piece of clothing. If I love it or just like it. If I need it or only want it. It has been such a great journey and has given me a completely new kind of clarity when it comes to my personal style.

 What are your key investment pieces this autumn?

Don’t forget to check out my sustainable edit on the LikeToKnow.it Instagram stories tomorrow. I’m going to show you all my sustainable wardrobe favorites. 

 

Mindful Monday 26th August

Peggy porschen - Mindful Monday 26th August - My dream, luxury, lesson, and inspiration

Bank Holiday Monday – The best kind of Monday right?

Especially with it is 32°C and you can spend the whole day outside with your family. It has been a glorious weekend.

I decided to take time off, reflect, enjoy and just be in the moment. It was exactly what I needed.

I have made quite a big decision. For a while I have felt short on time and like my creativity has been stretched more than I have enjoyed. Being a blogger is seriously hard work, especially when you are writing two blogs in two different languages, trying to cater to completely different market and try not to lose yourself in the process.

I have been blogging since 2007, and there are over 9 000 posts on my Swedish blog. Mental right?

I have been blogging from when I was single and fairly new to London. Traveling the world modeling and partying most nights away with my friends. My Swedish followers have come on my journey, seen boyfriends come and go, they were with me meeting Garth 9 years ago, his proposal, our wedding and finally my pregnancy and the birth of our baby boy Ace almost 2 years ago. I have updated that blog almost every day in the last 12 years…

It has been amazing to communicate with such a big group of people daily. I can’t even begin to explain how privileged I feel.

But with my new job, Ace and trying to have a grown-up life. Something has to give.

Since I really love blogging, I’m not going to stop. But I can’t run two blogs anymore. It’s just too much work.

I much rather do one thing really well, than two things half-baked. So that’s why I have decided to close down my Swedish blog.

I have been living in London for almost 15 years, my work is here, my little family is here, most of my friends are here. It makes sense that I focus on this blog and the UK market. Sweden will always be my home, but I need to make time and mental space for new things.

…And after all Swedish people are really great at English, so any of my readers over there who are keen to still follow me, are of course more than welcome to come here. (If you are one of them, thank you for reading! I was worried I was going to lose you and I’m sooooo happy you made your way here).

This is my dream, luxury, lesson, and inspiration this week; 

My mantra this week  – ” Every new beginning comes from the end of another beginning”. I have to let go to be able to move forward. It’s the end of an era to close down the Swedish blog. But it will allow me to do much more on this blog. So I choose to see it as a beginning instead of an end.

My affirmation this week – “My intuition will guide me”. I’m ready for this new chapter and I want my gut feeling to be my compass. It feels right to free up this time to focus on other things. And to be honest most of all I feel relieved not to have to stretch myself like I have done in the last year.

My goal this week – …is more of a goal for the next month. I need to find a new photographer. I’m going to test shoot with a couple of people in the next couple of weeks and hopefully, I can find someone who will be a good match.

My dream of the week  – I dream of making this blog as successful as my Swedish one has been. Hopefully, you guys will help me make that dream come true.

Peggy porschen - Mindful Monday 26th August - My dream, luxury, lesson, and inspiration

My focus this week  – This week all my focus lies on work. I have had a great weekend with the family and I’m ready to get stuck in. Tomorrow is an office day at xInfluence. On Wednesday I’m shooting with a new photographer and ….

The event of the week – … on Thursday I’m off to Rewardstyle’s HQ to shoot a Q&A on sustainable fashion for the LikeToKnow.it stories. I’m super excited and will be bringing with me some amazing sustainable pieces from my own wardrobe. Make sure not to miss it!

My lesson from last week – I realized last week that some peoples opinions don’t actually matter to me. I have at times given people to much power over my happiness and it’s time to stop. So from now on, I will be better at who I listen to.

My little luxury this week – I have half a day on Thursday after the Q&A when I have nothing planned. I might blog, but I could also just go window shopping. I only buy one item a month, but I can still look.

My inspiration this week  – I have actually not listened to the Tim Ferri’s podcast before. I have read a couple of his books and I love them. So I began listening to one of his podcasts the other day and it was super inspiring. I know what I will be doing on my way to work tomorrow. Check it out!

What is your dream, luxury, lesson, and inspiration this week?

Photo – Ida Zander. You can find the details of my outfit on my LikeToKnow.it account here. 

 

The Sustainable Wardrobe – My 5 rules to develop your timeless style

The Sustainable Wardrobe - My 5 rules to develop your timeless style - If you are staring into your closet and wondering what to keep and what to get rid off. Here are 5 simple rules that will help you find your timeless style.

So we have finally got off the trend rollercoaster and want to ditch fast fashion in favor of a more timeless approach to style.

It might sound easy, but sometimes it’s not.

You see, trends are convenient. They tell you what you should be wearing. So you actually don’t really have to think too much about what you are buying. There is never any need for you to stretch your style wings and go off in your own direction. It’s all already chosen and planned for you. Copy + Paste!

If you now are staring into your closet and wondering what to actually keep and what to get rid off. What to buy more off and what to never look at again. I have 5 really simple rules that should get you well on your way to finding your own timeless style.

1. Don’t think that timeless style looks the same for everyone.

It’s actually the opposite. Because a timeless wardrobe will not be inspired by magazines or runway shows. It will be inspired only by you. The trick is to figure out what you love to wear, what you look good in and your actual clothing needs. 

Think about your 5 favorite items in your closet. These have to be things that you are actually wearing on a regular basis and will wear again. What do they have in common? What is it that makes you love that particular item? Is there a recurring color or theme?

These 5 should be the base of your new wardrobe. They are the core of your personal style. 

2. Shop for your actual life.

When I was a shopaholic I mainly bought cocktail dresses and really high heels. I imagined myself dancing the night away and looking glamorous in my new whatever chain dress it was…

Sure I did go out from time to time. (This was obviously before I entered baby land). But not as often as I actually bought an outfit. I had loads of pretty dresses hanging in my wardrobe still with tags on. Waiting for that one magic night and after to be discarded in some black hole of a drawer and never see the light of day again. For many of those dresses that night never came. I got rid of most of them in my big Marie Kondo clear out.

It was so silly. I was shopping for a life I wasn’t living. 

These days my wardrobe is divided into 25% office workwear, 25% relaxed mom-stuff, 25% party and event items and the rest is sleepwear, workout gear, and general bits and bobs. 

These are the things I actually need. So now you have to figure out what balance your wardrobe should have. 

The Sustainable Wardrobe - My 5 rules to develop your timeless style - If you are staring into your closet and wondering what to keep and what to get rid off. Here are 5 simple rules that will help you find your timeless style.

3. Ask yourself a few questions before every new purchase.

Before you buy anything ask yourself these questions. Can I make at least 3 outfits from this item using what I already have in my wardrobe? Will I wear this in 3 years time? Does it fit perfectly right now? (Never buy for a body you think you will have later unless you are pregnant of course).

If the answer is “no” to the first 2 questions. Don’t buy it. If the answer is no to the 3rd question, then you need to ask yourself 2 more questions. Can this be tailored to fit me perfectly? …And Is it worth the spend to both purchase and tailor this item?

4. Think quality over quantity and make sure you understand Price Per Wear.

I want you top open your mind and wallet to all price points. Dreamy buys that were too expensive in the past might be completely appropriate now. When you don’t chase trends you will be able to wear your clothes for longer and therefore buy less. And when you buy less, you will have more to spend on each individual item.

Another reason why to look at slightly more expensive brands is the re-sell value. You might not be able to re-sell 5 tops from H&M, but if you buy one designer item for the same price. You will most likely be able to get at least half the money back if the item is timeless and well-taken care off. 

5. Allow yourself to have fun.

Now when no one is telling you what to wear and how to wear it, you can afford to be creative. Not only with your purchases but also in how you wear things. No one can tell you that your own personal style is wrong, because you are the one making the rules.

With time you will embrace your little quirks and become an expert in hunting out items that wouldn’t fit anyone else than you. They will be those little gems in your wardrobe that you love the most. 

As with anything, practice makes perfect. You can’t expect to nail your personal timeless style straight away. There will be some bad buys (hopefully you will re-sell these and get at least some money back). Slowly but surely you will get to know yourself and what you actually want to wear.

I promise you will never regret ditching fast fashion for timeless style. Your wardrobe and your wallet can thank me later.

Photo – Ida Zander. You can find the links to my outfit on my LikeToKnow.it account here. 

 

Working out? – Wear your fishnets!

Planet Nusa - What a gloriously amazing idea to make workout gear out of recycled fishnets and other plastics from the ocean. I want to both feel and look good...

Wearing fishnets to the gym …say what?!

Actually, it’s a brilliant idea. Comfortable, looks great and sustainable.

If the fishnets are in the shape of workout gear by Planet Nusa that is.

What a gloriously amazing idea to make workout gear out of recycled fishnets and other plastics from the ocean. I mean we want to feel and look good when we work out and these items tick both boxes.

Talk about a feel-good workout!

Planet Nusa - What a gloriously amazing idea to make workout gear out of recycled fishnets and other plastics from the ocean. I want to both feel and look good...

I love how brands have started thinking outside the box. To be able to take something that would otherwise ruin our world and re-purpose it into something not only totally usable but even gorgeous. It’s so clever!

Imagine what else we could make out of recycled fishnets or plastic bottles?

I understand how much harder it is for a company to be sustainable and I applaud anyone who does anything to incorporate sustainability in their process. We can’t expect 100% yet, because there needs to be a profit for the business or it won’t work out.

Imagine if brands would compete in sustainability. If we as consumers really show how much we value initiatives like these. In the end, more brands are going to follow suit. This is why we HAVE to make the right choices when we buy. Buy less, buy better and make a stand with our power as consumers.

It’s all about supply and demand in the end.

Planet Nusa - What a gloriously amazing idea to make workout gear out of recycled fishnets and other plastics from the ocean. I want to both feel and look good...

And btw…I have pretty bad Diastasis recti.

So for me to show my midriff in anything really testifies to the genius of this design. I actually feel pretty and confident in this outfit. Even though my abs are separated and I at times still look about 4 months pregnant.

I love how the trousers go all the way up over my belly button and cover my personal problem area that I’m not too excited to show off (or be reminded of). I feel great wearing this set.

So this is definitely not the last pair of Planet Nusa’s I will own. 

This post contains gifts.

 

Mindful Monday 19th August

Mindful Monday - my dream, goal, lesson, and mantra this week

Hi guys, how was your weekend?

My little boy is feeling a lot better now and is finally sleeping again. So I actually feel really rejuvenated and ready to hit this week running.

I have had 6 months of change and re-focus on my social media. I used to mainly focus on the Scandinavian market. But then about a year ago I felt it was time to open up and start blogging in English too. And that’s how this blog came to be. Sure my English isn’t flawless, but I’m thinking it can only improve with practice.

I might be Swedish, but I live in London and I have most of my friends and my little family here. So it felt like the right thing to do. I still kept blogging in Swedish, but I have switched the majority of my time and effort from that blog to this one.

It has taken me quite some time to get both this blog and my Instagram to where I wanted it to be before I was ready to put it out in the world properly again. I had to re-focus and re-align.

I have had social media/blog agents in Sweden since 2008, but I decided to leave them in January and go on my own. This is why you haven’t seen any sponsored posts on this blog or on my Instagram for a few months. I wanted to get my brand perfectly in line with my personal ethos before I could invite anyone in to join me.

Sure, I lost quite a lot of money and I have turned down a few pretty tempting collaborations. But I can’t live in the past and I need to do what feels right for me in my new direction.

And it has been totally worth it. Now I’m lined up to work with the kind of companies I only dreamt of before. All my content feels 100% genuine at all times and I’m always excited to blog and share.

It took this re-boot to find my mojo again. And now I’m super excited about the future. This shows you sometimes have to take a leap of faith, pull back and “loose out”. To be able to go forward, change, and grow.

This is my dream, goal, lesson, and mantra this week; 

My mantra this week  – “You have to invest to grow”. Many things I worried about in regards to my social media and blog has fallen into place this week. And I’m so relieved. I have taken a big financial hit, but I see it as an investment in my future and it’s all finally coming together and beginning to bear fruit. Not all investments are spending money, some are losing money for a greater purpose.

My affirmation this week – “I’m 100% authentic in my voice”. Every word I write is confidently mine and I know exactly what direction I am moving in. It’s such a relief after a start of the year filled with uncertainty.

My goal this week – I want to find a new agent, here in the UK. I might not find one straight away, but I’m ready to put myself out there again.

My dream of the week  – I dream of creating a tight brand around my blog and socials. I love the things I’m doing at the moment and I want to amplify all of it into something bigger.

Mindful Monday - my dream, goal, lesson, and mantra this week

My focus this week  – This week I’m focusing on sharing my content and finding ways to grow now when I’m ready again. I truly believe in what I do and I want the people who follow me to feel that I bring value to their lives.

The event of the week – On Wednesday I’m off to an afternoon tea with Kate Hudson. She is launching her brand HappyxNature here in the UK and I’m super excited to get a little sneak peek. What do you want me to ask her?

My lesson from last week –Everything is a phase. The good, the bad… it all changes constantly. Sometimes from one week to another. We just have to have patience and hope.

My little luxury this week – I’m taking Wednesday morning off to go to the hairdresser. And I won’t bring my laptop, I’m just going to read Vogue and relax! I can’t wait.

My inspiration this week  – This week I’m inspired by my own journey. Is that ok? Well, I am very proud of myself at the moment. So I’m going to run with it.

What is your dream, goal, lesson, and mantra this week

Photo – Ida Zander. My dress is a pre-loved find from Vanessa Bruno via Vestiaire Collective. (Affiliate link)

 

Do you feel old? I will tell you why!

Did you know that the median life is 37.8? When we have passed this number in years, we are officially closer to old than young. To death than birth. Depressing right?  However, do we actually feel old at 37? When I think of old, I see wrinkly faces, grey hair, hunched backs and hair growing in all the wrong places. You have to be really unlucky to look like that at 37...

It’s funny, isn’t it? Aging.

Or maybe not funny at all. To some, even absolutely terrifying.

If you think about it, every day we live is one step closer to old age, brain and body breakdown and ultimately death. No one can change it, no one can escape it. We can’t buy or make time. It’s the one thing we all have in common, rich, poor, male, female, Hillary or Trump. We will all die at some point.

I think the reason why we obsess so much about the outer signs of aging is that it reminds us daily of our mortality. When the flower no longer is a bud, but wide open and the leaves are starting to tremble in the wind. All of a sudden life feels very short.

So we try to fix the outside, maybe in the hope of slowing the process down. But most likely because we don’t want to be reminded that another day, month, year has blown by.

Did you know that the median life is 37.8? When we have passed this number in years, we are officially closer to old than young. To death than birth. Depressing right?

However, do we actually feel old at 37? When I think of old, I see wrinkly faces, grey hair, hunched backs and hair growing in all the wrong places. You have to be pretty unlucky to look like that at 37…

I’m 36 and I only just started feeling like a grown-up. I don’t feel old at all!

Yes, my face and body are showing the first small signs of aging. My skin is not as elastic as it used to be, creases stay after I stopped smiling and I have more visible veins. But I don’t look in the mirror and think “heck I will die soon”.

Did you know that the median life is 37.8? When we have passed this number in years, we are officially closer to old than young. To death than birth. Depressing right?  However, do we actually feel old at 37? When I think of old, I see wrinkly faces, grey hair, hunched backs and hair growing in all the wrong places. You have to be really unlucky to look like that at 37...

What does makes me feel old sometimes is society and the constant obsession with youth. It’s so unrelatable to most of us. And incredibly stressful for anyone past 25.

I mean even the majority of anti-aging adverts are featuring 20-year-olds. As if they just couldn’t find anyone over 30 who looked decent enough to take a photo of… Who decided we have an expiry date on beauty? It just doesn’t make sense, why alienate your target group by shaming them?

I had a very short discussion today on an Instagram account of a dermatologist. I have been thinking about going to her for a consultation, but her Instagram feed put me off. It was full of 20 something models with glowing skin. Sure, it looks amazing and attractive. But I just could not relate. I asked in the comments why she only featured such young women. And the answer was that those are her clients.

Thing is, I’m pretty sure those girls have not paid (or at least not in full) for those treatments. Most of them had 100K+ followers and had shared multiple pictures on their feeds raving about the doctor. It reeked of unmarked Influencer marketing.

The problem is that these girl’s followers most likely are their age and to be honest, probably can’t afford the rate this doctor charges. On top of that, she is alienating people like me. Her real potential clients.

This is such a great example of the misunderstanding of youth in marketing. It’s believed to be the holy grail, but it’s not. Youth does not equal beauty. Beauty can be found in all ages.

No one can sell youth, but we can sell beauty. So sell it to the people who want it, not to the ones who already have it. Girls over 30 don’t look at 20 somethings and think we wished we looked like them. We look at ourselves and want to keep what we got. We want to age gracefully.

If marketing would end their love affair with youth and take a look around, I’m sure they would do a lot better. Stop stereotyping women and look at our actual needs and wants. Be a bit more realistic.

And above all, stop making us feel old when we are not!

Photo – Ida Zander. You can find my leopard print dress here. 

 

My One-item-a-month in August; A pre-loved white silk blouse from L’Agence

I saw this stunning white silk blouse by L'Agence in a really lovely pre-loved designer shop in Wandsworth called Shonamac. I actually went in to drop off some of my own clothes and came out with 5 fewer items than I brought in. So not too bad all considered.

I have to admit, I was a bit early buying this month’s one-item-a-month this time. 

Actually, I bought it mid-July and have been dying to show it to you since. I decided I would wait a couple of weeks though. To space it all out evenly here on the blog.

I saw this stunning white silk blouse by L’Agence in a really lovely pre-loved designer shop in Wandsworth called Shonamac. I actually went in to drop off some of my own clothes and came out with 5 fewer items than I brought in. So not too bad all considered.

I saw this stunning white silk blouse by L'Agence in a really lovely pre-loved designer shop in Wandsworth called Shonamac. I actually went in to drop off some of my own clothes and came out with 5 fewer items than I brought in. So not too bad all considered.

I have been looking for a white silk blouse to wear at work for a while, and when I saw it hanging there. I knew I had to get it or would regret it forever after. (Those perfect items that get away. There are few things more annoying!)

Don’t we all love covered buttons? It’s soo pretty. And I absolutely adore that the buttons are in the back of the blouse. It’s such beautiful detail. And even though it looks like I might have to contort myself to get the blouse off, luckily there are regular buttons at the front.

I saw this stunning white silk blouse by L'Agence in a really lovely pre-loved designer shop in Wandsworth called Shonamac. I actually went in to drop off some of my own clothes and came out with 5 fewer items than I brought in. So not too bad all considered.

I always think collarless blouses and shirts make such a nice minimal statement. Especially if the item is quite busy already. This blouse, has bishop sleeves, pleating and covered buttons both on the back and the sleeve. It could easily get a bit much if a collar was added on top.

The fabric is silk, and although it’s sheer and floaty, it’s not too see-through. The only negative is that silk really does crinkle. So I have to keep my steamer at hand in the morning.   

I saw this stunning white silk blouse by L'Agence in a really lovely pre-loved designer shop in Wandsworth called Shonamac. I actually went in to drop off some of my own clothes and came out with 5 fewer items than I brought in. So not too bad all considered.

This is such a great addition to my work wardrobe. It’s timeless, from a great brand, in a beautiful fabric with amazing details. And pre-loved too! So I know I made a great choice for the environment. Thank you to whoever dropped it at the shop, it might have been your trash, but it’s surely my treasure

I don’t think I could have found a better piece of clothing to get for my one-item-a-month this month.

Ok, please share with me your favorite purchase lately. It doesn’t have to be a one-item-a-month purchase. Maybe you can inspire my buy for next month?

You can find the other items I chose here – January, February, March, April, May, June, and July.

Photo – Ida Zander.

You can find my white silk blouse by L’Agence (“Raquel”)  below (affiliate links)