It’s hard to find good sustainable brands.
There are not many of them and most of them a pretty small, so the range is usually limited. Generally, with non-sustainable clothes, you have a lot more to choose from.
And it makes complete sense since it’s REALLY HARD to run a sustainable brand. Not only are the processes harder, longer, more expensive and require a whole new level of research. They are also way more scrutinized than non-sustainable brands.
We are so worried about green-washing and so knowledgable that the standard we ask for is almost unattainable if a company still wants to make any money. This is why people are scared of setting up sustainable brands in the first place and we really have the applaud and support those that despite all of this still give it a go.
But one sustainable brand I found fairly recently seems to have managed to grow a lot bigger than most – US sustainable brand Everlane.
They have a massive selection compared to their competitors and seem to be doing really well. They even have 6 physical stores in America.
At first, I was a bit worried about ordering from a US brand. (I want to clarify, in the interest of full transparency that I did have these 2 items gifted by the brand). There are things like shipping and duty to take into account when buying from overseas. Then we, of course, got the conundrum of shipping from far away and how sustainable that really is. (Good on you just wrote a very interesting article on the subject here.)
After having had a look at the Everlane website I was hooked. They have those kinds of clothes I knew I wanted but hadn’t really found yet.
I had been looking for a grey oversized double-breasted blazer in wool for a good while and the ones I liked were either sold out or by brands I didn’t want to support. It’s always a risk buying things like blazers without trying them on, but this one arrived and fitted me like a glove! Well, a slightly oversized glove, exactly how I like it.
For my second Everlane item, I opted for a straight, also oversized camel coat in wool. I even got it in one size up to make sure I could wear both of them together.
The quality of these two items is absolutely lovely. I have had loads of compliments and have even lent the blazer out twice to different people.
I’m wearing it nipped in at the waist with a belt, open with a rollneck and Chelsea boots, draped over my shoulders and either on its own or matched with the camel coat. Since it’s wool, it’s warm and lovely for this time of the year, especially those days when the office is a bit chilly.
The coat is just the perfect length. I tend to flip the collar up against the cold wind, and I love that it has huge pockets, so I can leave my handbag at home if I fancy.
Something I really like about Everlane is not only that they have their “re” ranges where they recycle fabric. But you can also see on the website exactly what factory your garment was made in and lots of information about it. Pretty cool right?
And on top of this, they have this crazy thing called “Choose what you pay”. Where you actually choose how much you think an item is worth.
I feel like the whole process is pretty transparent and I’m considering making my February item for my #OneItemAMonth challenge one from Everlane.
This is one brand I’m going to keep my eye on for the future. They seem to have found that rare formula of success that often allude many sustainable brands.
I have selected a few of my favorites from the current collection below.
Photos – Ros Alcazar. This post contains affiliate links.