The items in our wardrobes with the best Price Per Wear should without a doubt be our jewellery collection.
Clothing, no matter how great the quality is or how much we love it, sadly has a life-span. There will come a time when a piece is going to fall apart from wear and tear. You might be able to mend it once or twice, but eventually, textile recycling will sadly be the only option left.
Jewellery, however, is a completely different ball game. Because it will last for a lifetime and most likely even longer. It’s a purchase that keeps its value. It can be resold, remade or handed over to the next generation.
My mom took her old rings from her first marriage and made them into little diamond pendants for us girls. My grandmother left me her pearl necklace and I recently sold a bracelet I got from an ex-boyfriend second-hand. (I’m thinking of putting the money towards a statement piece of jewellery to celebrate a few recent successes.)
The biggest mistake I see people do is to treat jewellery as equal to everything else in their wardrobe. They value it on the same level as a dress, bag or pair of shoes. Even though a great piece of signature jewellery can be worn every day of a lifetime (look at wedding and engagement rings!)
So they buy trendy cheap knick-knacks from the high-street and look at precious metals and diamonds as something too expensive to afford. What they are forgetting is that if they put the same money they spent on those little trend-purchases into one single item, they could have had something truly special and valuable.
Because as always, it’s not about the price you pay when you purchase something. It’s about how the cost gets divided each time you use it. A cheap item worn once is a very expensive buy. And an expensive item worn for the rest of your life is a bargain. This is the core value of Price Per Wear.
It’s up to us to pick sides. Do we want to be those who have lots of different pieces of trendy jewellery and treat them like clothes? Or do we want to have a few truly special signature items to wear every day for as long as we live?
I know I’m 100% the latter.
In the photos, I’m wearing an exquisite diamond 18ct white gold bracelet from sustainable and ethical jeweller Winsor Bishop’s Nouveau Buckle collection. It’s one of those statement pieces that are both personal and timeless. I absolutely adore the buckle detail, it’s such a beautiful way of designing a functional feature.
Head over to their website and have a look at the full collection. Maybe add something to your Christmas wishlist?
Winsor Bishop has been around for a very long time, they sold their first piece of jewellery already back in 1834. I really trust them as a brand since they, like me, focus on quality, sustainability, and ethical practices.
Photo – Rosalind Alcazar
This post is presented in collaboration with Winsor Bishop.