What is a wardrobe hero? (& my 5 criteria to help you find yours)

What is a wardrobe hero? (& my 5 criteria to help you find yours)

You know those items in your closet that whenever everything else fails, you are sure you can count on? Those are your wardrobe heroes.

Ideally, we would like to have a closet full of only these pieces, but it is a lot easier said than done. It’s hard to know in advance if a garment is to become a favorite or just a once-in-a-while.

So the task of trying to buy only wardrobe heroes is a pretty tough one.

That’s why we are going to start at the other end. Before we do anything else, we need to set our criteria. And the best way of doing this is to look at what we already got hanging in our closets.

The thing is, an item can spark joy without being a wardrobe hero. You can love something and feel amazing wearing it, but it just doesn’t come out to play as often as something else.

For most ladies, a LBD (Litte Black Dress) is a typical wardrobe hero. It’s comfortable, versatile and always saves the day. Other typical wardrobe heroes are your favorite jeans, that black leather jacket you love so much and your comfy every day sneakers. Most of us have these. The leather jacket might be a trench coat and the sneaker a boot, but you get the gist.

Wardrobe heroes have great PPW (Price Per Wear). It doesn’t matter how much they cost when you bought it, because we are talking pennies in the end.

One winter I bought a Moncler jacket for £1000. My friends thought I was insane to buy something that expensive. I did it because I know that Moncler makes great quality jackets, the style is timeless and I’m a cold person, so I needed something that made me feel like I was walking around in a sleeping bag without looking like it.

My Moncler jacket is a proper wardrobe hero. I have worn it every darn winter since 2012 (that is 7 years!) and it still looks like new. I love it just as much now as I did when I bought it and it’s by far one of the less expensive items in my wardrobe PPW wise.

You know those items in your closet that whenever everything else fails, you know you can count on? Those are your wardrobe heroes.

It’s hard to decide what a wardrobe hero is to anyone but yourself.

But looking at my wardrobe and what I actually use my criteria for a wardrobe hero is;

1. It has to be a high-quality item.

If I like something I will use it a lot and that does mean it will be washed often. I can’t have clothes that fall apart after a few wears or lose its shape or color in the wash. This is why I have very few true wardrobe heroes from the high street.

2. It has to fit me perfectly.

The only way to feel great in an outfit is to know that not only am I comfortable, but I also look great too. I have an awesome tailor and I use his services often. It might seem like a waste to buy something and then spend more to have it tailored, but it all comes down to the end PPW. 

3. It has to be versatile. 

If I can only style it one way or wear it on rare occasions, then it might still be a great piece of clothing. But it’s not a hero.

4. It has to be timeless.

A true wardrobe hero is an item you use for 5 years or more. This, of course, doesn’t apply if you are pregnant or by any other reason can’t wear them. It’s more about wanting and having the option to wear them for that long. Sure, white t-shirts probably won’t last more than a couple of years. But if you find your true hero, you can hopefully buy exactly the same style again (or get two in one go).

If you get a trend-led piece of clothing, you can, if you are lucky, get about 2 years of wear out of them. This is why it’s incredibly rare for a trend purchase to be a wardrobe hero. 

5. It has to be 100% me.

Sometimes we get a little bit too inspired by other people and try to take on their style. It’s fun for a little bit, but it will never truly feel like we are 100% ourselves. This is why I try to keep my style separate from everything I see on my friends, fellow influencers and in Vogue. We all look and feel good in different clothes. The only way for an item to be 100% me is if I have picked it without any illusions of becoming someone else. 

I’m really happy to say that I have quite a few wardrobe heroes these days.

One fairly new addition that I have high hopes for is this dress by Ghost London (gifted). It ticks a lot of my boxes on quality, fit, versatility, timelessness and my personal style. I love items with movement, covered buttons, V-shaped necklines, and pastels. In my life, a dress like this will take me from the office to an event and on.

I would be very happy to see myself still loving and using this dress in 5 years time. Can you remember to check-in with me in 2024?

You can find my ghost dress in a color that suits you here (affiliate links);


  1. Your hair looks amazing in these pictures! Can you please do a post on how you achieve it? Is it your natural waves, or do you use a hairdryer or a curling iron? Big thanks!

  2. Så kul att läsa det här inlägget för jag vet precis vilka mina såna plagg är!

    1. Vad kul! Då är ju redan mer än hälften vunnet!!

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