Mindful Monday 15th July

So I got big news guys - I have a new job! You are looking at the "Head of creative talent" at xInfluence! This is my dream, mantra, goal, and lesson ...

So I got big news guys – I have a new job!

You are looking at the “Head of creative talent” at xInfluence!

xInfluence is an influencer agency focusing on Generation X ie the 35-55 market. A hugely affluent crowd that often are completely forgotten about. I’m so excited to get to be a part of finding these gems that are out there feeling totally unappreciated even though they bring great value.

I just want to shout “I see you!” … and now I have a chance of actually changing how the market looks at us over 30. It’s an amazing task, it will be really hard work, but I’m super passionate about influencing and influencers. So it’s the perfect job for me.

Basically, it’s a more grown-up approach to influencer marketing. It’s about time people see, there aren’t just kids in this space.

I will, of course, still be doing my own influencing and blogging. So don’t you worry. I promise I will keep on updating my Instagram and blogs as usual.

And on that note – time for my (slightly new-job focused) Mindful Monday list;

This is my dream, mantra, goal, and lesson this week; 

My mantra this week  – ” This job is what I make of it”. Right now I have the perfect opportunity to create my own dream job. It’s a brand new company and I can basically choose what my role will be. A little bit daunting, but mostly a really exciting opportunity.

My affirmation this week – ” I know this”. I have been an influencer for over 12 years,  know this market really well, listen to several podcasts, read plenty of newsletters and research all things influencing whenever I have a spare minute. I might not have worked in an office before, but I do know the job. So I have to trust in myself and my knowledge.

My goal this week – The goal this week is to find my feet at the office, structure my days the most efficient way and to get to know as much about the company and platform as I possibly can.

My dream of the week  – I’m dreaming of a seamless life. Like a watch where all tiny pieces work together towards a bigger purpose. To be able to rely on things getting done and not having to do it all myself. Both at home and at work. I believe in routines and delegating anything I’m not great at. I dream of being able to look at a weakness of mine and say – I will get someone else to do this.

So I got big news guys - I have a new job! You are looking at the "Head of creative talent" at xInfluence! This is my dream, mantra, goal, and lesson ...

My vision this week – I envision myself a year from now. In a large bustling office organizing educational workshops, coaching and meeting with influencers and planning fun events. I want to be a person that people can come to with basically anything and I will do my best to help them out. I hope the influencers I will work will feel like they can trust me.

My focus this week  – My focus this week is to juggle the new job at xInfluence and the blogs. I have to figure out exactly when to do what and how I can structure it all to fit around family life.

The event of the week – Starting my job today was pretty big. I didn’t really know what to expect, but the office is great. Mark that I work with is lovely. And the product is exactly what I wanted it to be. So far everything is great.

My lesson from last week – Don’t stay up to late even one night. I then get used to going to bed late and end up sleeping a lot less. It worked before I had kids, but not anymore. You can’t snooze a toddler.

My little luxury this week – I’m thinking I might treat myself to something nice as a little pat on the back for getting this job at xInfluence. What do you think I should do or get?

My inspiration this week  – An account that always makes my day a bit better is Bodyposipanda. She has the best outlook on life and I love her colorful feed.

What is your dream, mantra, goal, and lesson this week?

Photo – Ida Zander. Outfit – Dea Kudibal  (affiliate link)


  1. I’m 37 years old and I’m thrilled to hear that more emphasis is being placed on older influencers. To be honest, I’m surprised this hasn’t happened earlier considering how much disposable income this age group has (especially for someone like me who’s single and childless). Bravo!

    1. Exactly! This is where all the money is. 20 something doesn’t have the cash to spend. So companies are much better off working with us slightly older influencers.

  2. I love the idea of setting weekly goals. Also, your mantra is definitely something I need to apply to my life as well. It’s important to look at the positive! Our lives are full of endless opportunities.

    1. To be honest, my Monday posts are almost more for me than for anyone else haha. But it’s a great start of the week!

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