Personalization is all the rage at the moment.
Clothing, jewelry*, makeup and even beauty can be customized these days.
We have a need to express ourselves as individuals and do things our way. Even if it’s sometimes by doing exactly the same as everyone else (Celine letter necklace anyone?)
Still, it’s about expression and having something that is a bit extra special to us. And it’s absolutely amazing if we can customize items to the point that we will use it more often. Because then it becomes more sustainable too. With fashion, jewelry, and makeup we are using these small personal changes to feel unique. But in skincare, it’s a completely different thing.
Whilst it’s great fun to be able to customize our clothing and looks. With skincare, it is a necessity.
I actually can’t believe it has taken us this long to realize that all our skins have different needs. That we are not just dry, oily, sensitive or mixed skin. That some of us have wrinkles and oily skin, that others have acne and dry skin. Rosacea, pigmentation, large pores, uneven skin texture, dullness, loss of elasticity… There are hundreds of combinations. And finally, we will be able to concoct a skincare routine specifically suited to our own skin.
I’m calling it couture beauty. Because it basically is. And it’s glorious!
The tricky bit is to figure out exactly what our skin needs.
It is going to take a bit more research from our side. We might have to pop in to see a dermatologist or at least a facialist to get an idea of what our skin actually needs. And then we have to do our homework on all the different active ingredients we have to choose from.
Brands like The Ordinary (affiliate link) is completely changing the way we view skincare. Instead of buying a “one fix all” we now have a veritable pick and mix selection to choose from. We can soon customize our skincare down to the most minute little detail. This is couture beauty at it’s best.
And if this seems a bit daunting, Clinique (affiliate link) has recently launched “Clinique ID”. You simply combine two products chosen by you based on your skin type and add them together. Pick from 3 bases and 5 cartridges and you got 15 different combinations to choose from. You just pop the cartridge into your base and you are ready to go. Not as specific as products from The Ordinary, but a lot easier if you feel a bit lost in the beauty jungle.
I’m so excited to see skin care companies taking such a great leap forward and I can only imagine what comes next. Maybe one day we sit down in a chair in Selfridge’s. A machine quickly zooms over our skin, makes a few calculations and spits out the perfect combination of ingredients in a little personalized bottle just for us.
This is basically what my wet dreams are made of. If anyone is inventing this and need a human guinea pig to try it out, pick me!
In all seriousness, I love where this is going. Both in fashion and beauty. Anything that treats us as individuals with different tastes, opinions, looks, and needs is brilliant in my books.
Honestly now, how do you feel about couture beauty? Do you dare to experiment with more active ingredients or would you like a bit more guidance to feel comfortable?
* My gorgeous necklace in the photos is a gift from Monica Vinader and all the charms + the links can be unclipped and moved. This necklace can even become a bracelet (or two). If that’s not customizing than I don’t know what is. The product from Clinique in the photos is gifted too.